The Doll You Love To Dress
When the Ideal Toy Company saw the tremendous success Mattel was enjoying
with their teenaged fashion model Barbie doll, they introduced Tammy
Doll You Love To Dress". She debuted at the 1962 International
Toy Fair and provided a perfect counterpoint to Mattels voluptuous
11-inch diva. 12 inch Tammy doll was fresh-faced, sweet and innocent,
with a figure that reflected the body proportions of real life teens.
Her wardrobe consisted of outfits that a 1960s teenager might wear to
school, at play, and to travel or work in. The outfits were very well
made and simply designed. They were high on "pretty" if not
"glamour". Parents who were uneasy with Barbie dolls
exaggerated proportions and looks could buy their daughters a doll that
they could more easily identify with. Tammy enjoyed a healthy 4-year
release, but ultimately Barbie won out as the top seller in the fashion
doll arena. The Tammy line was cancelled in 1966.
Tammy was issued in 3 different incarnations. The first Tammy had straight
legs, young, cherubic like hands and a little girls face. She
had hair in a bobbed style that came in many colors and shades. Honey
or ash blonde is the most common. She was issued in 1964 as "Posn
Tammy" with the same head mold and arms, but with bendable legs.
This doll wore her hair in a bob with a braided bun on top. Her final
appearance in 1965 was as "Grown Up Tammy" with a brand new
older looking and realistic head mold, a pageboy hair style and graceful
looking slender arms and hands. She too was a bend-leg doll. This doll
was also available in a hard to find African American version that used
the same molds. Over the years, several examples of an African American
version of the original cherubic looking first issue Tammy doll have
emerged, but these are very, very rare. There were many imitators and
clones of the Caucasian and black dolls, but all authentic Tammy dolls
are marked Ideal Toy Corp. on the head and will have an Ideal mark on
the body as well.
Considering she was only on the market for four years, Ideal managed
to produce an impressive line of family and friends for her. She had
a Mom, Dad, big brother Ted , little sister Pepper and little brother
Posn Pete. Mom and Dad were only issued as straight legged dolls.
Their clothes are tagged Tammys Family.
She also had a best friend named Misty who was a bit more hip and glamorous
than Tammy. She shared the same body as Grown Up Tammy and came in straight
legged and Posn versions. An African American Misty may have been
produced as collectors have found a couple of rare examples. If these
are prototypes or actual production pieces is a mystery.
One of the rarest members of Tammys circle is boyfriend Bud. He
is often confused with the more common Ted doll, but his head mold is
smaller and face paint is quite different. He has very dark eyebrows.
Bud dolls rarely make it to market, and lucky is the collector who finds
this guy in any condition.
Little siblings Pepper and Pete also had their own set of pint sized
pals. Dodi came in both a straight legged and Posn versions and
Montgomery Wards released an exclusive little straight legged friend
named Patti. She is quite tough to find, especially with ash blonde
hair in a flip. Most Pattis have dark brunette straight hair that falls
below the shoulders. Another little friend was Posn Salty. This
was the exact same doll as Posn Pete. Both dolls were only released
in posing versions. The carrot top red head variation of Pepper is particularly
Between all the doll variations and many outfits and accessories, a
Tammy collector can keep pretty busy assembling a complete collection.
Some of her wonderful accessories include a sport car, catamaran, jukeboxes,
furniture and a house that puts Barbies Dream House to shame in
the "fun" department. It is fashioned like the rumpus rooms
so popular in the 60s and sports a jukebox, Ping-Pong table and soda
fountain! Pepper also had her very own jukebox, pony and treehouse.
And there are countless licensed and spin-off products like cases, paper
dolls, books, games and puzzlesSome of the harder to find outfits are
very elusive and take some real hunting and "tree shaking".
Among them are a bridal ensemble called "Wedding Belle", a
stunning turquoise brocade sheath fashion called "Powder Puff"
and an elusive Sears Exclusive outfit called "Formal Feathers".
There is even a line of little girl sized Tammy outfits that were very
popular and are extremely collectible today.Interest in Tammy dolls
and collecting has grown steadily over the past several years. The Internet
has allowed folks to build their collections as more and more Tammy
& family dolls surface. This spring the first Tammy Convention was
held in Chicago and was a huge success. It brought together collectors
from as far away as Japan. Plans for next years show are already
Tammy's Mom & Dad -1963 Sears Catalog
Tammy's Boyfriend Bud-1965 Ideal Catalog
Tammy's Sister Pepper
Tammy's Little Brother Pos'n Pete
Tammy's Ideal House
"Formal Feathers" Gown-Sears Exclusive