Doll Digest

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Doll News November 21, 2003

Jakks Pacific's NASCAR Line-

Revving up for Figure & Doll Collectors!

Jakks Pacific will add Richard Childress Racing(R) to its award-winning
NASCAR(R) licensed toy line. JAKKS will produce a multi-category product
line based on top driver Kevin Harvick, ranked second in the NASCAR
Championship points race, and his RCR Race Car #29, as well as RCR Race
Car #3, owned by legendary car owner Richard Childress. JAKKS' NASCAR
line includes Hendrick Motorsports(R) and Joe Gibbs Racing(R), featuring
Jeff Gordon, Jimmy Johnson, Bobby Labonte and Tony Stewart.

Under the license, multiple JAKKS Pacific divisions, including Road
Champs and Flying Colors, will develop, manufacture and distribute a toy
line based on the RCR cars and driver, which is slated to include radio
control, infrared and remote control vehicles, action figures, Tongue
Tape(TM) candy, role play, slumber bags, backpacks, lunch kits and kites.

"We are pleased to be able to continue growing our NASCAR product line
and further strengthening our Boys Action Toys division by adding RCR,
one of the top NASCAR racing teams, to our roster," said Michael
Bernstein, Vice President Marketing for Boys Action Toys, JAKKS Pacific,
Inc. "Our first wave of NASCAR toys was met with great success by both
retailers and fans alike, and we look forward to a robust business in
2004 with this new partnership."

JAKKS Pacific expects to market the products throughout the United States
and Canada beginning in Spring 2004.

I have several of the 2003 12" figures to review, including Jeff Gordon,
Bobby LaBonte and Tony Stewart. Jimmy Johnson is also currently
available. If you are a NASCAR fan or want some articulated celebrity
driver friends for your 12" fashion dolls and figures, you will want to
get a hold of these guys.

The head sculpts are quite good with Jeff Gordon being the best. They all
have a rugged "five o'clock" shadow look that adds to their realism. They
have the hyper-muscled body type that is articulated at the neck,
shoulders, elbows, wrists, waist, hips, and ankles with gang-jointed
knees. For those who like to redress their figures and dolls, these guys
look good in modern Ken, GI Joe, Max Steel and 21C uniforms and outfits.
Ken's shoes fit their feet as well.

They all come dressed in their signature driving suits with matching race
helmets, soft rubber driving gloves and racing shoes. The racing suits
are well detailed with nice tailoring, Velcro closures, epaulets, ribbed
cuffs and a snap closure at the waist. The helmets have working visors.

The sharp looking boxes they come in feature a photo of the driver as
well as an image of their car stretched across the backing card. The back
of the boxes have more photos and a biographical stat list. Suggested
retail is $19.99.


NASCAR is one of America's premier sports brands, ranking second among
all sports in television ratings and third in licensed product sales.
Also, 17 of the top 20 highest attended sports events in 2002 were NASCAR
races. Research shows that 75 million American adults are NASCAR fans,
with 40 million registering as hardcore "passionate" fans. NASCAR
sanctions more than 2,200 events, at 124 tracks across America, including
the NASCAR Winston Cup Series, NASCAR Busch Series and NASCAR Craftsman
Truck Series, along with the nationwide NASCAR Weekly Racing Series
presented by Dodge.