Doll Digest

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Big Bratz - Limited Edition Collector Doll - Cloe

By John Medeiros

MGA continues to dominate in the fashion doll world.

For the fourth year in a row, MGA Entertainment's wildly popular Fashion Doll brand, BRATZ(R) took home top honors at the 2004 Family Fun Toy of the Year (T.O.Y.) Awards and TIA / Toy Wishes Hot Dozen Media Show in New York City on October 12th and 5th, respectively.

BRATZ Tokyo A-Go-Go(TM) Fashion Dolls and Flashback Fever(TM) Retro-Ride Party Bus(TM) were both named Family Fun Toy of the Year and ranked higher than any other girl's toys for 2004. The BRATZ Tokyo A-Go-Go(TM) Dance & Skate Club(TM) was named a Toy Wishes magazine Hot Dozen toy for Holiday 2004.

"This is the fourth year in a row that MGA's innovative BRATZ products are awarded the Family Fun Toy of The Year Award, the Oscars of the Toy Industry according to the Wall Street Journal, as well as being highly acknowledged by Toy Wishes magazine and staff. These awards go to all the gifted, talented and passionate designers who have the freedom of design at MGA and can see their creations fully realized as they imagined it. The Family Fun Toy Of The Year award is the most prestigious Award currently in the Toy Industry because they are decided on by consumers who matter most: KIDS," said Isaac Larian, CEO of MGA Entertainment.

This year he went on to say: "Our sales would have been even better if we'd had enough inventory of our hottest-selling toys for the last quarter." He adds, "The sales of our new 2005 line are way above expectation, with increases anywhere between 30 to 90 percent, depending on the retailer, for the first few weeks of January as compared to January 2004. There is tremendous excitement in store for 2005 and we believe this will be our best year yet in terms of sales for MGA and BRATZ, worldwide."

Manny Francione, DMM of Toys "R" Us, Inc commented, "I was impressed by the new 2005 MGA line pre-Christmas and the positive feedback from our guests that have continued into January."

It's a fashion extravaganza with this limited edition, big sized Bratz Cloe that is so hot; you just may never take her out of the package! Unlike previous Bratz outings, this Collector's Edition release exclusively features only one of the girls with a passion for fashion, Cloe, in a unique look that you just can't get anywhere else, making her highly collectible! With more elaborate detailing and fashions, she is sure to be the highlight of every Bratz collection!

At a whopping two feet tall, this gal was made for the serious Bratz collector. Second in the series which began with Big Yasmin last year, this doll is even more beautiful.

Cloe has pretty, fresh and light make-up with enough "spice" in those big lips to make her definitely part of the Bratz-Pack... The beauty of her platinum hair is highlighted by the silver and gray shades used in her eye makeup.

She comes dressed in acid wash look front slit bellbottom pants with lots of contrasting sewn details. A knit wine colored midriff top is accented by an embroidered front with decoratively knotted neck halter. She wears a chic long leatherette coat with fur trimmed collar and her accessories include a matching belt, shoulder bag, fabulous multicolor crocheted hat and special star shaped stand.

Cloe has drop "C" initial earrings, one of my favorite touches.

The doll comes in a limited and individually numbered edition. SRP is $69.99