HASBRO’S WINNER’S CIRCLE BRINGS FANS THE

ULTIMATE COLLECTIBLE WITH NEW TEAM AUTHENTICS SERIES

CINCINNATI, OH- Feb. 19, 2001- Hasbro, Inc. [HAS:NYSE] announces a new Winners Circle die-cast that allows fans a chance to actually own a piece of their favorite drivers racing equipment. The Winners Circle collectibles series, called Team Authentics, features a 1:64-scale die-cast packaged with authentic race-used sheet metal and/or firesuit pieces.

Each of the sheet metal or firesuit pieces in this new series were actually race-used by top NASCAR drivers, a feature backed by a certificate of authenticity signed by NASCAR and Hasbro officials and inserted in each package.

"Weve found that NASCAR fans love the idea of owning a piece of their favorite drivers car or racing uniform," said Chris Connolly, VP of Marketing for Hasbro. "Our new Team Authentics delivers on that fantasy by giving fans yet another unique Winners Circle collectible from their favorite driver."

Due to the limited quantities of race-used materials, Team Authentics items will be sorted at random during 2001 into existing 1:64-scale items at mass retail stores nationwide.

Drivers and authentic items for the Winners Circle Team Authentics assortment include:

Jeff Gordon-Sheet Metal and Firesuit
Ricky Rudd-Sheet Metal and Firesuit
Bobby Labonte-Sheet Metal and Firesuit
Rusty Wallace-Sheet Metal and Firesuit
Tony Stewart-Sheet Metal and
Firesuit Dale Earnhardt Jr.-Sheet Metal and Firesuit
Mike Skinner-heet Metal and Firesuit
Approximate Retail Price: $4.99 Availability: Beginning February 2001

 

In addition to the Team Authentics product being available in stores nationwide, Hasbro is offering a "second chance sweepstakes" to give all fans a chance to obtain the items. The back cards of Winners Circle 1:64-scale packages will include details on how to enter the sweepstakes to win the Team Authentics product.

Hasbros Winners Circle is the #1 brand of NASCAR die-cast according to TRSTS toy industry sales data from the NPD Group. Through a licensing alliance with Action Performance Companies, Inc., Hasbro has agreements with some of NASCARs top drivers such as 2000 NASCAR Winston Cup Champion Bobby Labonte, Jeff Gordon, Dale Earnhardt, Dale Jarrett, Rusty Wallace, Bill Elliott, Ken Schrader, Ricky Rudd, and more. Hasbros Winners Circle also offers fans and kids die-cast replicas of up-and-coming drivers, including Casey Atwood, Steve Park and Tony Stewart, as well as Dale Earnhardt, Jr. Hasbro received the Licensee of the Year Award in the sports/special events category from LIMA (Licensing Industry Merchandisers Association) for its NASCAR Winners Circle program. Winners Circle is also the recipient of the 2000 Becketts Die Cast of the Year Award.

Hasbro is a worldwide leader in childrens and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF

THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

For more information on Hasbro products, visit www.hasbro.com.