HASBRO UNVEILS NEW LOOK AND SCALE FOR G.I. JOE BRAND

G.I. JOE Returns to TV With All-New Animated Series Debuting this FallWhen Hasbro created the action figure category more than 40 years ago, it immediately ignited the imaginations of kids and forever changed the way boys play. Now, after 40 years, Hasbro’s G.I. JOE brand is reinventing the category it created with the introduction of G.I. JOE SIGMA SIX, a new line of action figures featuring an all-new 8-inch scale and weekly, animated series to debut this September.

The initial offering of G.I. JOE SIGMA SIX action figures brings the action of this newly formed G.I. JOE covert mission force to Saturday morning television and will feature several of the most popular G.I. JOE characters including: DUKE, SNAKE EYES, HEAVY DUTY, SPIRIT and the C.O.B.R.A. ninja STORM SHADOW. Each figure will be fully articulated and will come with their signature gear, as seen on the animated series. (Approximate Retail Price: $14.99; Recommended Age: 5 & up; Available: Fall 2005)

Additionally, the G.I. JOE SIGMA SIX line will feature the NINJA LIGHTNING CYCLE, a motorcycle that changes into a hovercraft. (Approximate Retail Price: $14.99; Recommended Age: 5 & up; Available: Fall 2005)

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