








Johnny Lightning will be celebrating its 10 Year Anniversary beginning January 2004! Special Limited Anniversary Edition cars! Instant Win Game! 36 New Castings in the first six months! Exciting new Programs!
10th Anniversary Program
In celebration of Johnny Lightning’s 10th Anniversary in 2004, JL Founder and President Tom Lowe has picked his two favorite vehicles from each of Johnny Lightning’s ten years of die-cast production. Six of these models, with a very limited production run, will be available in a single 6-car release exclusively to the hobby trade in January. Distinctive blistercards, a classic-style JL pog and Tenth Anniversary lettering on the Real Wheels™-series tires will make this a valuable collection.
Twelve models will be randomly inserted in the cars released throughout 2004 to generate chase cars in addition to our White Lightnings®. Each month, one 10th Anniversary vehicle will be introduced. Two cars will be available to members through the JL Club.
Ten Grand Years…Win Ten Grand! Every Johnny Lightning package will include an Instant Win game piece giving collectors a chance to win one of 2,004 prizes. Prizes will include: Grand Prize of $10,000, First Prize a trip for two to the 2005 Indianapolis 500 as a guest of Thomas Lowe, President of Playing Mantis, including airfare, hotel, food and other amenities, 200 Second Prizes of Exclusive Special Edition White Lightning die-cast cars and 1,802 Third Prizes of Exclusive Limited Edition Johnny Lightning die-cast cars.
37 New Castings in the First 6 Months
Johnny Lightning hands over to collectors 37 new castings in just the first 6 months of the year! Collectors will find 16 new castings in the 1:64 scale Replica cars, 12 in 1:64 scale Street Freaks®, 3 in 1:18 scale Models and 6 in Military Vehicles.
New Programs
C.A.R.S. (Classic Authentic Replica Series) CARS brings Johnny Lightning’s strengths to the forefront: 100 percent die-cast body and chassis, Real Wheels-series rolling stock on all models, and a photo card that matches the tooling as an extra bonus. In this series you will find programs such as:
- Muscle Cars V – outrageous paint schemes and potent powerplants - Classic Gold® – Simply cool cars, five new castings during the first 6 months - Firebirds® – Four brand-new castings and two existing high-quality tools - Hot Rod® and Motor Trend® – Two of the hottest automotive titles in the world has made this a Johnny Lightning success. - 2004 Showroom Cars – New to Johnny Lightning’s line…2004 Showroom Cars - Mopar® or No Car – Best-selling series continues into 2004 - Volkswagens® – two new castings will debut in this series
Street Freaks
Take a walk on the wild side with Johnny Lightning’s Street Freaks! Wild custom paint schemes on quality 100 percent die-cast Johnny Lightning castings roll on fast-rolling hard wheels. Unique packaging assures they’ll stand out on the shelf. The eight series within this program are as follows:
- Zingers™ – 15 hot new models of those wild, jacked up freaky street machines - Import Heat™ – Small engines with big power, gigantic wheel/tire combos and splashy graphics - Scrapin’™ – Creations of some of the lowest, phattest, graphically intense rides you’ll find in the die-cast aisle. - Kustomized™ – Hot rods and cool customs with pinstripes - Black w/Flames™ – Some of the most popular castings will wear this classic scheme - American Glory™ – 12 great models with a decidedly patriotic theme - Mooneyes® – Bright yellow cars featuring the Moon logo - Projects in Progress™ – Tribute to the shade tree mechanics that use elbow grease and know-how to make their hot cars the best they can be. The primered fenders and mismatched panels are what give these unique models their charm.
Pop Culture
The Pop Culture series brings together some of the best-known entertainment and brand name franchises and pairs them with quality Johnny Lightning die-cast vehicles. The Pop Culture series represents a vast crossover audience – popular with both die-cast collectors and those who collect memorabilia pertaining to their favorite properties!
- Hollywood on Wheels® – This fifth release will offer up new versions of the Simpsons vehicles, Scooby Doo™, Herbie Goes Bananas and three dirty Minis from The Italian Job. - Pro Collector Tins™ – Hyper-popular and now there back! - Spider-Man® – 12 different vehicles are paired up with twelve different vintage Spider-Man comics - Clue® – Spun from the popular game, this series will pair characters or weapon images on a single car, with the photo card being one of the 9 locations - Coca-Cola® – Continued expansion of the Johnny Lightning portfolio of Coca-Cola® die-cast collectibles, including a line of Delivery Vehicles
Military Muscle™
The Military campaign receives some reinforcements this year in the form of three brand-new tools per quarter, both land-based vehicles (including three tanks) and fighter aircraft!
1:18 Scale
Johnny Lightning continues its popular entries in the 1:18 scale field with one new model every other month. Bright colors, popular styles, operating features, and soft “rubber” tires. Coming the first half of 2004 will be the Scooby Doo Mystery Machine, Herbie Goes Bananas, Tom Daniel’s Bad News® and the Coca-Cola® ’55 Chevy® Sedan Delivery vehicle.
CarZooms™
Pull ‘em back and watch ‘em fly! CarZooms are plastic-bodied pull-back vehicles that are fun for kids of all ages to collect, trade and race. These colorful cartoony cars, when given graphic treatments featuring proven sales draws like Spider-Man, will fly off the shelves quicker than they scoot across the kitchen floor, or sidewalk, or driveway…wherever there’s room to race!


Star Trek® Model Kits
Primarily releasing in the hobby market, Polar Lights will bring to consumers the ultimate in spacecraft. The starship ENTERPRISE™ NX-01 from the Paramoun t Pictures television show “ENTERPRISE”™ is the most ambitious kit Polar Lights has ever undertaken. This Skill Level 2, 1:350th Scale Glue Kit measures over 14” wide and 24” long with over more than 200 parts. It is accurate and authentic and the detail is awesome and pristine. The surface exterior is covered with details and the kit has been added with extensive and intricate clear parts for all the windows, most of the exterior lights, and engine parts that are usually lit in the TV series. Plus Chris White has painted a beautiful piece of original art for the box front. The suggested retail price of the kit (Item #4201) is $59.99 and will be reaching stores in December, 2003.
In January 2004, the Klingon™ D7 battle cruiser Snap Kit will be available in both the hobby and mass markets. This 1:1000th scale snap kit replicates the Klingon D7 Battle Cruiser from the classic “STAR TREK” television series. The suggested retail price for this kit (Item #4202) is $11.99.
Coming in July of 2004, Polar Lights will introduce the Scorpion Fighter from the movie “STAR TREK NEMESIS™”. This kit is a 1:24 scale Skill Level 2 Snap Kit that will include figures. Suggested retail price for this snap kit (Item #4203) is $11.99.
Herbie the Love Bug Snap Kit
Herbie debuted in Disney’s 1969 movie “The Love Bug”. This comedy, kids, action film was viewed and enjoyed by all ages. Polar Lights will debut their Herbie the Love Bug Snap Kit in March of 2004. This Skill Level 1 kit (Item# 6816) easily snaps together requiring no painting or glue. The suggested retail price is $11.99.
Marvel™ Machines Snap Kits
Available in stores before the end of 2003, Marvel Machines Skill Level 1 Snap Kits will come pre-decorated with pad prints of some of today’s hottest Marvel Characters. This new 6-car assortment will feature 4 different body styles and have one Captain America™, two Incredible Hulk®, and three Spider-Man® themes. No glue, no paint required. These kits will have a suggested retail price of $11.99.
1:25 Scale Snap Kits
Never done before, Polar Lights will introduce two 1:25 scale snap kits designed and engineered by John Mueller. The 1965 Dodge Coronet (Item #6401) will be on shelves in May followed in July with a 1964 Pontiac® GTO™ Hard Top (Item# 6400). These detailed snap kits are highly accurate replicas of muscle cars, and will be pre-painted & decorated, and have color molded parts. No glue, no painting necessary for an end result every modeler will be proud to display. Suggested retail price for these kits will be $17.99.





America’s favorite past time meets America’s favorite comic strip! The Peanuts® play in their very own field in the Spring of (2004) in our “You’re an All-Star Charlie Brown” series! The series includes 6 action figures wearing blue team uniforms complimented with each figures own accessories along with a playset with two more figures. “You’re an All-Star Charlie Brown” includes the following:
- Snoopy: with glove, hat, 1st base display stand and 3 Woodstocks sporting baseball gear - Charlie: with glove, hat, ball, pitcher’s mound display stand - Linus: with glove, hat, blanket, 2nd base display stand - Schroeder: with glove, hat, catcher’s mask, catcher’s padding, home plate display stand - Lucy: with glove, hat, 3rd base display stand - Sally: with pom-poms, “Sweet Baboo” sign and megaphone
To complete the set, collect the Dug Out Playset with Peppermint Patty & Marcie. The playset comes with a backstop, benches, hat, glove, bat, clipboard and scoreboard with 3 sounds. The sound clips sporting the atmosphere of sounds from fans cheering 1) “hip, hip, hooray”, 2) “ARRG” and also 3) sounds of a swing and a hit with cheering.




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