G.I. JOE, the brand that created the action figure category nearly 40 years ago, is ready for any mission in 2003 with an exciting new theme in the G.I. JOE VS. COBRA line and an exciting CGI movie for the fall. Hasbro’s reintroduction of the G.I. JOE vs. COBRA theme was a tremendous hit with kids in 2002 and brought another year of double-digit growth for the G.I. JOE brand.
This year, kids will be introduced to the new SPY TROOPS-an elite force of G.I. JOE members disguised as the enemy to stop COBRA from the inside-fantasy through an action-packed product line. And, for the first time since the 1980s, Hasbro will introduce a new G.I. JOE movie! The 44-minute DVD movie, called SPY TROOPS: The Movie will be included with each NINJA SHOWDOWN 12-inch figure 2-pack and is sure to be a must-have this holiday season. Of course, a fleet of vehicles with brand new ACTION ATTACK electronic battle and engine sounds will also be available so kids can really get into the SPY TROOPS fantasy.
Another important segment within the G.I. JOE brand is the authentic military collection. Kids will find big action play with new realistic heroes in uniforms like the NAVY SEALS COLLECTION, NAVY SEALS HUMVEE vehicle and more.
Here is a review of Hasbro’s 2003 G.I. JOE line of figures and vehicles, ready to bring more action, adventure and fond remembrances to kids and collectors (recommended for ages 5 and up, unless noted otherwise):
SPY TROOPS MISSION DISC (Approximate retail price: $3.99) Each of the three collectible CD-ROM discs includes two classic G.I. JOE cartoon episodes, an interactive game, file card bios, an interactive comic, two 60-second CGI spots, and links to www.gijoe.com. Each set also includes one figure and accessories. The discs feature a unique technology from eGenie that allows the cartoon episodes to play full screen on a computer screen with no download time. It’s like turning your computer into a TV! Six different figures will be available in the spring, along with three different Mission Discs. Six more figures will be available this fall.
SPY TROOPS 3-3/4” 2-Packs (Approximate retail price: $6.99) The battle between good and evil in every G.I. JOE vs. COBRA SPY TROOPS figures 2-Pack is taken to a new level with the element of disguise. One figure in every 2-pack comes packed with extra disguise gear to allow them to infiltrate the enemy undercover and complete their SPY TROOPS mission. A SPY TROOPS mini-comic is included in every pack. Throughout the year, 36 new and dynamically sculpted figures in 12 different 2-packs will be available including the following: Now: CROSS HAIRS vs. COBRA CLAWS COMMANDER figures, TUNNEL RAT vs. OVERKILL figures, HACKER vs. SCALPEL figures, TORPEDO vs. BURNOUT figures, RECONDO vs. IRON GRENADIER figures, and BARREL ROLL deluxe figure with glider mini vehicle. April: DART vs. COBRA BAT figures, ROADBLOCK vs. DREADNOK RIPPER figures, FLINT vs. BLACKOUT figures, BEACHHEAD vs. SAND VIPER figures, SHIPWRECK vs. OVERKILL figures, and DEPTH CHARGE deluxe figure with WAVE CRUSHER mini vehicle. Twelve more characters will be available later this year, six in July and six in October.
G.I. JOE SPY TROOPS 3-3/4-INCH ACTION ATTACK VEHICLES The battle action becomes even more intense as the G.I. JOE vs. COBRA vehicles add ACTION ATTACK, giving each kid more control and interaction than ever with their 3-3/4-inch figures and vehicles. Each vehicle has electronics that create battle and engine sounds in addition to other cool action features.
Kids can load their 3-3/4-inch figures into these action-packed vehicles and control the movement of their characters with hidden controls. Available Now: COBRA VENOM CYCLE and G.I. JOE BATTLE BLITZ vehicles; April: COBRA TREAD FIRE tracker, G.I. JOE MISSILE STORM copter. June: G.I. JOE DESERT COYOTE WITH DOUBLE CLUTCH and COBRA POLAR BLAST WITH SNOW SERPENT.(Approximate retail price: $9.99)
PATRIOT GRIZZLY TANK (Approximate retail price:$34.99) the largest new vehicle in the assortment, the PATRIOT GRIZZLY TANK gives kids the ultimate experience with their 3-3/4-inch figures, creating battles with electronic sounds and action turning turret and a missile hopper that holds and launches shoots 20 missiles. Available in August.
HOVERSTRIKE RC (Approximate retail price: $39.99) Escape the enemy with style and speed aboard the new radio controlled G.I. JOE HOVERSTRIKE vehicle. The one-of-a-kind vehicle rides on a cushion of air as its real working fans propel it into action. When forced into combat, wind and launch the six rapid-fire missiles. The G.I. JOE HOVERSTRIKE comes exclusively with MIRAGE, a G.I. JOE figure who captains the Hovercraft from a standing platform. It requires batteries (not included). The HOVERSTRIKE RC is recommended for ages 8 and up and is available in August.
Basic Figures (Approximate retail price: $9.99) Available Now: DUKE and SHIPWRECK figures April: COBRA CLAWS and FLINT figures. July: CROSS HAIR and OVERKILL figures; August: DEPTH CHARGE figure. October: SWITCH GEARS and BLACK OUT figures.
Deluxe Figures (Approximate retail price: $19.99) A vehicle with every 12-inch figure means extra value and more play. New figures in 2003 are now at retail, including the AIR ASSAULT vehicle and BARREL ROLL figure that has a real working parachute and projectile launcher. In June, the MOUNTAIN RECON with DUSTY figure rolls out at retail, and in October, the RAFT ASSAULT vehicle with CHIEF TORPEDO figure will be at stores.
To create complete battles with the large figures, every G.I. JOE vs. COBRA showdown needs a big vehicle. Hasbro offers five different 12-inch scale vehicles in 2003. Now: DESERT HOPPER and MOBILE ASSAULT vehicles. July: 4-Wheel AFV and Hovercraft. August: WAVE CRUSHER vehicle (Approximate retail price: $13.99)
NAVY SEALS COLLECTION- (Approximate retail price: $19.99-29.99) Most kids have heard of the Navy SEALS, and know they are the best of the best on air, sea and land, but they might not know all the intriguing things they do to protect our freedom. These highly detailed and authentic NAVY SEAL figures are available as follows: in the Bravo Assortment: September: BEACH LANDING and SHORE SECURITY. October: RAPID RAPPEL. A fourth NAVY SEAL figure, a PARADIVER will be available in the Echo Assortment in September.
NAVY SEALS HUMVEE VEHICLE (Approximate retail price: $59.99) Massive and ready to transport up to eight figures (figures not included), this AMC officially licensed signature vehicle will take the Navy SEALS to whatever corner of the world they need to go in 1/6th scale authenticity. Available in July.
STRATEGIC OPERATIONS FORCES- When trouble is developing anywhere in the world, a high-level group of strategists decides which military groups will deal with the situation. This calls for small, elite, highly mobile units that we have labeled the STRATEGIC OPERATIONS FORCE. The 2003 G.I. JOE line offers four 12-inch, authentically detailed figures Now, including: MOUNTAIN SEARCH and TACTICAL ADVISOR, $14.99; MARINE MARITIME SPECIAL PURPOSE FORCE and ROYAL MARINE COMMANDO, $19.99; and AIR FORCE FORWARD AIR CONTROL figure, $29.99.
12-Inch BASIC ASSORTMENT (Approximate retail price: $9.99) Kids can build up their forces of heroes in uniform from all branches of the military with the G.I. JOE Basic Assortment from POLICE OFFICER and NAVY SECURITY OFFICER Now and COAST GUARD TACTICAL LAW ENFORCEMENT October to UNDERWATER DEMOLITIONS TEAM July and more. The other Basic Assortment figures that will be available in 2003 include: Now: 26th MARINE DIVISION and BASIC ARMY, ARMY DESERT INFANTRY. Now: SPECIAL OPERATIONS TACTICAL ADVISOR and SPECIAL OPERATIONS MOUNTAIN SEARCH. July: DESERT OPERATIONS SEAL figures. Each basic figure offers enough gear for a fun adventure.
12-Inch ALPHA ASSORTMENT ($14.99) Featuring authentic detail plus value-packed uniforms and accessories, kids will be proud to both display and play with any of the new figures in the Alpha Assortment. Kids have always been fascinated with firefighters, a highlight of this assortment; The ROPE RESCUE FIREFIGHTER figure is a must-have hero for kids and collectors, featuring a rescue harness and rescue equipment for heroic fun. Another highlight, the AIR FORCE SPECIAL OPERATIONS figure with a new authentic camouflage pattern. Both are available in November. Also available are the ADVENTURE TEAM SINBAD VS. ROC AND ADVENTURE TEAM SINBAD VS. SERPENS from the upcoming DreamWorks animated feature film May and new MARINE DIGITAL CAMO August.
12-Inch BRAVO ASSORTMENT (Approximate retail price: $19.99) In addition to the NAVY SEALS collection and SPECIAL OPERATIONS FORCES figures in the Bravo segment, an ADVENTURE TEAM SINBAD VS. SCORPIOUS will be available in May, featuring a classic confrontation from the DreamWorks feature film.
12-Inch ECHO ASSORTMENT (Approximate retail price: $29.99)The adventures get even bigger and more imaginative on the ground, under water and out in space with the highly equipped NAVY DEEP SEA DIVER July, the ADVENTURE TEAM ASTRONAUT with alien November and the SWAT TEAM SILENT ENTRY May. Each comes with more gear and features for a complete heroic adventure.
WWII WILLY'S JEEP (Approximate retail price: $49.99)Since World War II, the rugged yet nimble JEEP has been a standard vehicle used to zip around the base and to the action. The WWII WILLY'S JEEP, with its adjustable windshield, removable tools and recoilless rifle cannon with projectile, will give kids the wheels they need to keep G.I. JOE moving through the backyard battle zone. Available in July.
ACCESSORIES FOR 12-INCH G.I. JOE Also available to keep the 12-Inch G.I. JOE troops in the G.I. JOE VS. COBRA SPY TROOPS, ADVENTURE TEAM and authentic military segments outfitted for action, are loads of extra gear, battle equipment and an authentic footlocker for storage. Available now.
Product names are subject to change.