Doll News March 11, 2002
By John Medeiros
Mini Bratz, Mega Fun!
What do you get when you take the nostalgic look of the 1960s "big eye" dolls, add a dash of sassy attitude and cross her with a hip 10" teenaged fashion doll? You get the "Bratz". These four fashion divas from MGA Entertainment have taken the toy world by storm and blazed their way into children and collectors hands and hearts during the Holiday 2001 season.
On February 9th, 2002, at the second annual T.O.T.Y. (Toy of the Year) Awards given by the Toy Industry Association, Inc. (TIA) in New York City, MGA Entertainment's Bratz won the evening's final award The People's Choice Toy of the Year, a.k.a. Toy of the Year for 2001, as voted on by consumers all across America.
In addition to this top honor, MGA Entertainment celebrated another amazing achievement as the Bratz in December 2001 became the #1-selling Fashion Doll Assortment as reported by NPD's TRSTS Reports, which reports on the nation's best-selling toys each month.
Yasmin, Cloe, Sasha, and Jade, or The BratzPack as they are commonly known, are four funky, fully-articulated fashion dolls that sport all of the style and flair of today's alternative fashion culture.
New for Spring 2002; Beach Party Bratz, a limited edition sporting cool summertime fashions and accessories, as well as a refresh to the original 2001 Bratz doll line that includes all new springtime fashions and looks. Coming soon, exciting Bratz licensed products for girls ages 7 to 12, ranging from fashion-inspired apparel to lifestyle accessories, all created with today's "Passion for Fashion" attitude in mind.
Now, take these foot-high fashion princesses and shrink them down to 4 inches but keep all the jazzy looks and cool clothes and you get Mini-Bratz. The four gals are now available in adorable pocket-sized versions. Like their larger counterparts, they come with a change of trendy clothes and shoes. These have got to be the tiniest fashions ever made. They are smaller than Liddle Kiddle clothes!
I predict these micro divas will be very popular with collectors. Already the Dawn, Kelly, Kiddle and other small doll collecting groups have started snapping them up. I have spotted them at several Toys R Us stores this week and they are popping up on the Internet as well. The ones I have seen on toy shelves have ranged in price from $5.99-$7.99, depending on location.